• Magazine
  • Firewall Daily
  • Essentials
    • Regulations
    • Compliance
    • Governance
    • Policy Updates
  • Knowledge Hub
  • Features
    • Cyber Warfare
    • Espionage
    • Workforce
      • Learning & Development
  • Business
    • Startups
    • Mergers & Aquisitions
    • Partnerships
    • Appointments
    • Budgets
    • Research
      • Whitepapers
      • Sponsored Content
      • Market Reports
    • Interviews
      • Podcast
  • Events
    • Conference
    • Webinar
    • Endorsed Events
  • Advisory Board
The Cyber Express
  • MagazineDownload
  • Firewall Daily
    • All
    • Bug Bounty & Rewards
    • Dark Web News
    • Data Breach News
    • Hacker News
    • Ransomware News
    • Vulnerabilities
    investment fraud

    Europol Seizes 100+ Servers Running Fake Trading Platforms

    UTA cyberattack

    UTA Investigates Suspected Cyberattack After MachForms Service Disruption

    Binance hack Targeted

    Why Is Kim Yo-jong Suddenly Responding to a Binance Hack?

    WordPress vulnerability

    Hackers Exploit WordPress Flaw Within 48 Hours of Security Patch

    Polymarket hack

    Polymarket Users Lost Money Without Clicking Anything. Here’s How

    cybersecurity task force

    South Korea President Eyes Cybersecurity Task Force After North Korea-Linked Crypto Heist

    supermarket cyberattack

    Why Would Anyone Hack a Supermarket Freezer? Europe Is Finding Out

    Emergency alert app cyberattacks

    Russia and Ukraine Emergency Apps Hacked With Fake Threat Alerts

    Binance hack

    FBI Blames North Korea for $6B Binance Hack as Recovery Hits 95%

    Trending Tags

    • blackbyte ransomware
    • Ransomware
    • lapsus$ ransomware
    • Apple
    • Apple vulnerability
  • Essentials
    • All
    • Compliance
    • Governance
    • Policy Updates
    • Regulations
    ASD Essentials

    The Essential Eight Is Being Replaced: What Australian Organisations Need to Know

    SICW 2026

    AI Is Now Fighting on Both Sides of the Cyber War, Singapore Warns

    Morocco cybersecurity strategy

    Morocco Flags AI Threats, Prioritizes Critical Infrastructure Defense

    European Police Chiefs Convention 2026

    Europe’s Police Chiefs Face Growing Threat of AI-Driven Crime

    AI service security

    Hackers Are Stealing AI Keys. The Cost Can Reach $600,000

    AI security risks

    Sam Altman at UN Security Council: 6 AI Security Risks the World Cannot Ignore

    AI-enabled cyber attacks

    AI Gives Hackers an Edge Defenders Still Can’t Match, NCSC Warns

    Fraudulent SIM cards

    India’s DoT Warns Citizens Over SIM Fraud and IMEI Tampering

    EU cybersecurity incidents

    EU Cybersecurity Response Hampered by Critical Information Gaps

    • Regulations
    • Compliance
    • Governance
    • Policy Updates
  • Knowledge Hub
    • All
    • How to
    • What is
    Infostealer Intelligence

    The 2026 Infostealer Intelligence Shortlist: Top 10 Vendors Security Teams Should Know

    Google Chrome

    How to Remove Saved Passwords From Google Chrome (And Why You Should)

    DPDP Rules, Cyble, DPDP Act, Cyble Vantage

    How Cyble’s Front-Row Vantage Can Help You in Complying to India’s DPDP Act

    Cybersecurity Countries

    The Top 8 Countries Leading the Cyber Defense Race in 2025

    link building

    The Link Building Secrets Your Competitors Don’t Want You to Know

    Supply Chain Attack

    Supply Chain Resilience and Physical Security: Lessons for 2025

    Healthcare cybersecurity trends of 2024

    Healthcare Cybersecurity: 2024 Was Tough, 2025 May Be Better

    CEO's Guide to Take-Down Services

    Shield Your Organization: CEO’s Perspective on Take-Down Services

    Azure sign-in Microsoft

    Microsoft Announces Mandatory MFA for Azure Sign-ins to Bolster Cloud Defenses

  • Features
    • Cyber Warfare
    • Espionage
    • Workforce
      • Learning & Development
  • Business
    • All
    • Appointments
    • Budgets
    • Mergers & Aquisitions
    • Partnerships
    • Press Release
    • Startups
    Kerala Police Signs MoU With Cyble

    Kerala Police Signs MoU With Cyble to Use Threat Intelligence in Cybercrime Probes

    Gemini 4 Argon

    Gemini 4 Argon Restricted Over Cybersecurity Misuse Risks

    weekly roundup September 18 2026

    The Cyber Express Weekly Roundup: Hiscox’s SMB Warning, a Nintendo Switch Flaw, and a Record Deepfake Takedown

    threat intelligence

    Cyble, UAE Cyber Security Council Unite Against Rising Cyber Threats

    Ukraine cybersecurity

    Zelensky Appoints Ihor Klymenko to Lead Ukraine’s Cybersecurity Center

    UK cyberattack rate

    UK Small Firms Bear Brunt of Rising Cyberattacks, Hiscox Finds

    Cyber Yodha Campaign

    Cyble and DRONA Launch New Push to Close India’s Cybersecurity Gap

    UK Ukraine AI partnership

    Britain Gains Access to Ukraine’s ‘Goldmine’ of Battlefield AI Data

    Hims & Hers lawsuit

    FTC Sues Hims & Hers Over Health Data Privacy, Billing Practices

    • Startups
    • Mergers & Aquisitions
    • Partnerships
    • Appointments
    • Budgets
    • Research
      • Whitepapers
      • Sponsored Content
      • Market Reports
    • Interviews
      • Podcast
  • Events
    • Conference
    • Webinar
    • Endorsed Events
  • Advisory Board
No Result
View All Result
  • MagazineDownload
  • Firewall Daily
    • All
    • Bug Bounty & Rewards
    • Dark Web News
    • Data Breach News
    • Hacker News
    • Ransomware News
    • Vulnerabilities
    investment fraud

    Europol Seizes 100+ Servers Running Fake Trading Platforms

    UTA cyberattack

    UTA Investigates Suspected Cyberattack After MachForms Service Disruption

    Binance hack Targeted

    Why Is Kim Yo-jong Suddenly Responding to a Binance Hack?

    WordPress vulnerability

    Hackers Exploit WordPress Flaw Within 48 Hours of Security Patch

    Polymarket hack

    Polymarket Users Lost Money Without Clicking Anything. Here’s How

    cybersecurity task force

    South Korea President Eyes Cybersecurity Task Force After North Korea-Linked Crypto Heist

    supermarket cyberattack

    Why Would Anyone Hack a Supermarket Freezer? Europe Is Finding Out

    Emergency alert app cyberattacks

    Russia and Ukraine Emergency Apps Hacked With Fake Threat Alerts

    Binance hack

    FBI Blames North Korea for $6B Binance Hack as Recovery Hits 95%

    Trending Tags

    • blackbyte ransomware
    • Ransomware
    • lapsus$ ransomware
    • Apple
    • Apple vulnerability
  • Essentials
    • All
    • Compliance
    • Governance
    • Policy Updates
    • Regulations
    ASD Essentials

    The Essential Eight Is Being Replaced: What Australian Organisations Need to Know

    SICW 2026

    AI Is Now Fighting on Both Sides of the Cyber War, Singapore Warns

    Morocco cybersecurity strategy

    Morocco Flags AI Threats, Prioritizes Critical Infrastructure Defense

    European Police Chiefs Convention 2026

    Europe’s Police Chiefs Face Growing Threat of AI-Driven Crime

    AI service security

    Hackers Are Stealing AI Keys. The Cost Can Reach $600,000

    AI security risks

    Sam Altman at UN Security Council: 6 AI Security Risks the World Cannot Ignore

    AI-enabled cyber attacks

    AI Gives Hackers an Edge Defenders Still Can’t Match, NCSC Warns

    Fraudulent SIM cards

    India’s DoT Warns Citizens Over SIM Fraud and IMEI Tampering

    EU cybersecurity incidents

    EU Cybersecurity Response Hampered by Critical Information Gaps

    • Regulations
    • Compliance
    • Governance
    • Policy Updates
  • Knowledge Hub
    • All
    • How to
    • What is
    Infostealer Intelligence

    The 2026 Infostealer Intelligence Shortlist: Top 10 Vendors Security Teams Should Know

    Google Chrome

    How to Remove Saved Passwords From Google Chrome (And Why You Should)

    DPDP Rules, Cyble, DPDP Act, Cyble Vantage

    How Cyble’s Front-Row Vantage Can Help You in Complying to India’s DPDP Act

    Cybersecurity Countries

    The Top 8 Countries Leading the Cyber Defense Race in 2025

    link building

    The Link Building Secrets Your Competitors Don’t Want You to Know

    Supply Chain Attack

    Supply Chain Resilience and Physical Security: Lessons for 2025

    Healthcare cybersecurity trends of 2024

    Healthcare Cybersecurity: 2024 Was Tough, 2025 May Be Better

    CEO's Guide to Take-Down Services

    Shield Your Organization: CEO’s Perspective on Take-Down Services

    Azure sign-in Microsoft

    Microsoft Announces Mandatory MFA for Azure Sign-ins to Bolster Cloud Defenses

  • Features
    • Cyber Warfare
    • Espionage
    • Workforce
      • Learning & Development
  • Business
    • All
    • Appointments
    • Budgets
    • Mergers & Aquisitions
    • Partnerships
    • Press Release
    • Startups
    Kerala Police Signs MoU With Cyble

    Kerala Police Signs MoU With Cyble to Use Threat Intelligence in Cybercrime Probes

    Gemini 4 Argon

    Gemini 4 Argon Restricted Over Cybersecurity Misuse Risks

    weekly roundup September 18 2026

    The Cyber Express Weekly Roundup: Hiscox’s SMB Warning, a Nintendo Switch Flaw, and a Record Deepfake Takedown

    threat intelligence

    Cyble, UAE Cyber Security Council Unite Against Rising Cyber Threats

    Ukraine cybersecurity

    Zelensky Appoints Ihor Klymenko to Lead Ukraine’s Cybersecurity Center

    UK cyberattack rate

    UK Small Firms Bear Brunt of Rising Cyberattacks, Hiscox Finds

    Cyber Yodha Campaign

    Cyble and DRONA Launch New Push to Close India’s Cybersecurity Gap

    UK Ukraine AI partnership

    Britain Gains Access to Ukraine’s ‘Goldmine’ of Battlefield AI Data

    Hims & Hers lawsuit

    FTC Sues Hims & Hers Over Health Data Privacy, Billing Practices

    • Startups
    • Mergers & Aquisitions
    • Partnerships
    • Appointments
    • Budgets
    • Research
      • Whitepapers
      • Sponsored Content
      • Market Reports
    • Interviews
      • Podcast
  • Events
    • Conference
    • Webinar
    • Endorsed Events
  • Advisory Board
No Result
View All Result
The Cyber Express
No Result
View All Result

Navigating the AI Revolution in Cybersecurity: Ryan Davis Shares Insight

Davis emphasizes the need to strategically integrate AI into security measures, continually assessing risks.

Ashish Khaitan by Ashish Khaitan
March 15, 2024
in Firewall Daily, Interviews
0
AI Revolution in Cybersecurity
585
SHARES
3.2k
VIEWS
Share on LinkedInShare on Twitter

The advent of artificial intelligence (AI) heralds a significant transformation, poised to redefine industries, human interactions, and problem-solving methodologies.

In an insightful conversation between Augustin Kurian, Editor-in-Chief of The Cyber Express, and Ryan Davis, Chief Information Security Officer at NS1, the profound implications and evolutionary trajectory of AI were brought to the forefront.

With over 15 years of experience in IT and security management, Davis elucidates that the unfolding AI revolution presents both challenges and abundant opportunities. AI is on track to replace or augment certain jobs within the next 5 to 15 years.

However, this transformation serves as a conduit to human progression, enabling us to tackle more intricate problems and streamline fundamental processes through technological advancements.

At its core, AI revolves around pattern recognition—utilizing algorithms designed to emulate and enhance human cognition and capabilities.

The imperative here is not to strive for perfection but rather to focus on progress, evolution, and the mitigation of inherent and lurking cyber risks. Delaying acceptance and adaptation to AI only serves to benefit malicious entities, propelling them forward in this technological race.

Davis’s journey into cybersecurity commenced at the tender age of three. Growing up in the 80s, his early exposure to computers fueled his curiosity, propelling him into the realms of exploration, understanding, and even circumvention of computer systems.

This initial dalliance with computers evolved into a deep-seated passion and unwavering commitment to cybersecurity. Ryan’s professional journey led him to prestigious institutions such as MIT Lincoln Laboratories, and his experience spans work with the Department of Defense, culminating in his current role at NS1.

Security, AI Revolution, and Risk Management

AI Revolution in Cybersecurity with Ryan Davis

The significance of AI lies in its capacity to redefine industries, reminiscent of the Industrial Revolution and the advent of the internal combustion engine. Ryan posits that AI is the harbinger of a fundamental societal and human operations shift. The choice is stark—we either embrace or reject AI, and the repercussions are profound.

Deepfakes serve as a stark illustration of AI’s dual nature, capable of crafting convincing counterfeit content that blurs the line between reality and fiction. In the realm of security, the decision boils down to embracing AI or courting failure by turning a blind eye to its existence.

AI integration is an inevitability, demanding a balanced approach from security experts who must continuously assess the associated risks and rewards. The stance on AI is not fixed; it evolves in tandem with the ever-changing technological landscape.

Davis underscores that his primary mission is risk mitigation. With AI permeating our technological landscape, the strategy is to establish guardrails. This involves setting expectations and protocols for AI utilization, safeguarding intellectual property rights, and fortifying against vulnerabilities.

It’s about charting a structured and secure course that aligns with human behavior while enabling the safe harnessing of technology’s power without exacerbating inherent risks.

Davis, on the other hand, approaches new technologies with optimism, believing that despite their potential for harm, there is inherent good to be derived from them. He envisions an AI revolution unfolding in the next 5 to 15 years, during which entire job landscapes may be reshaped or augmented by AI.

This transformative period offers humanity unprecedented opportunities to address both new and longstanding challenges as technology delves deeper into fundamental issues.

He further highlighted that the deployment of AI not only promises innovative solutions but also demands a revaluation of our problem-solving approach. The convergence of human intelligence and technology could unlock uncharted potential for tackling challenges previously deemed insurmountable.

Yet, the monumental impact of AI comes with inherent risks and uncertainties. The ongoing rapid development and integration of AI across various sectors necessitate careful consideration of its ethical implications, the establishment of robust regulatory frameworks, and perhaps even the creation of new governance models.

AI in Critical Infrastructure & Security Concerns

The discussion delved deeper into the realm of critical infrastructure, an area where Davis boasts extensive experience. The focal point revolved around the protective measures now in place within the medical infrastructure.

Until recently, security was often an afterthought—a ‘nice-to-have’ rather than a necessity. However, the tides are changing. Security is now integral and indispensable, not just for governments but for everyone.

Davis stressed that regulatory bodies have come to recognize the paramount importance of security. With the introduction of regulations such as General Data Protection Regulation (GDPR) and Central Consumer Protection Authority (CCPA), there has been an intensified focus on safeguarding personal data.

However, the advent of AI necessitates a more profound examination within regulatory frameworks, particularly considering AI’s capacity to generate content that could compromise individual identities.

The potential misuse of AI-generated content raises crucial questions about personal identity and privacy, bringing to the forefront issues that current regulations have yet to address.

Furthermore, concerns linger regarding the deployment of AI in critical infrastructure, a domain that has received limited scrutiny concerning the implications of AI.

Reflection on AI Advancements and Misconceptions

Davis delved deeper into the conversation, shedding light on both its impressive strides and underlying pitfalls. Notably, he highlighted the swift progress in AI, citing innovations like ChatGPT as prime examples of technological advancement.

The AI’s capacity to craft entire lesson plans serves as a testament to its transformative potential. However, nestled within these technological marvels are fallacies that beckon caution. A society that leans heavily on AI for information and decision-making may encounter formidable challenges if these AI systems churn out biased or factually incorrect data.

Davis’s reflections extend beyond the confines of AI itself, drawing intriguing parallels with the evolution of Wikipedia during the late ’90s and early 2000s. During its nascent stages, Wikipedia faced skepticism primarily due to its open-source nature.

Over time, however, the platform adopted governance structures, trusted editors, and rigorous fact-checking mechanisms, ultimately earning credibility among its users. In stark contrast, AI currently lacks such robust governance, resulting in a lingering cloud of mistrust and skepticism that hampers its seamless integration into society.

Navigating the Future: AI Governance and Industry Standards

As the conversation progressed, Davis underscored the urgent need for the industry to set standards and expectations to govern the use of AI, especially in critical infrastructure. Given the slow-paced evolution of government regulations, industries should proactively define operating standards and agree upon the ethical use of AI.

Davis highlighted the pressing need for government interventions and regulations surrounding Artificial Intelligence (AI). He noted that it’s high time for government bodies to institute regulations around AI, echoing the sentiments of companies like OpenAI, which recently advocated for policies to govern AI development and utilization.

In addition, Davis pointed out the crucial significance of the ongoing dialogue about AI regulation, highlighting the fact that even CEOs have testified before Congress about its urgency. Nevertheless, he expressed deep concerns about the limited understanding of the technology exhibited by many politicians.

Davis emphasized that industries and cybersecurity professionals must take the lead in shaping the discourse on regulatory frameworks due to their familiarity with the potential risks associated with emerging technologies.

Drawing parallels with previous revolutionary technological advancements, Davis recounted the historical shifts in computing, from mainframes to distributed computing, and reflected on the cyclical nature of technological progress.

He underlined that the experiences of security professionals offer invaluable insights into proactively identifying and mitigating potential pitfalls associated with this groundbreaking technology.

Ransomware: Organizational Structures, Reputation, and Trust

Turning our focus to a critical facet of cybersecurity, Davis delves into the evolving reputation and organizational frameworks of ransomware groups. He highlights a notable trend where these criminal syndicates are gaining recognition for their reliability in promptly releasing data once the ransom is met.

Davis points out the intriguing shift in trust dynamics, with businesses increasingly inclined to comply with ransom demands, placing faith in the “reliability” of these unlawful organizations. Notably, some affected companies seek advice from previous victims, often learning that the transactions were straightforward, with data returned upon payment.

This emerging landscape, where trust is bestowed upon criminal entities, presents a complex challenge. Companies often perceive payment as the quickest resolution to such predicaments. However, Davis contends that this problem is not new; it has persistently plagued the digital realm. He references initiatives like the ‘No More Ransom’ project, aimed at curbing the ransomware epidemic by discouraging ransom payments.

Davis underscores the need to undermine the profitability of ransomware as a business model. He calls for society to recognize the intricacies of computer security and acknowledge that security breaches are inevitable, ranging from basic phishing emails to sophisticated state-sponsored attacks.

Ransomware Profitability and Cybersecurity Insurance

Expanding on the ransomware discussion, Davis emphasizes its lucrative nature and how it has led companies to view paying ransoms as the quickest remedy. He notes that cybersecurity insurance companies are taking proactive measures by incorporating specific provisions for ransomware and establishing prerequisites for coverage.

To render ransomware an ineffective business model, Davis argues for a collective resolution to resist ransom demands. He stresses the importance of companies openly addressing their security vulnerabilities rather than concealing them, as every company is susceptible to breaches at some point.

Davis highlights the alarming rise in ransomware attacks, fuelling the growth of an illicit industry. Companies that acquiesce to monetary demands only perpetuate this cycle of attacks. This situation calls for a paradigm shift in how we approach ransomware, marked by an urgent need for awareness, resilience, and collaborative efforts against these criminal actors.

Government Intervention and AI Regulation

Davis underlines the pressing need for government intervention and regulation in the realm of AI. He aligns his perspective with that of OpenAI, which took the bold step of releasing its technology early to catalyze policy development and legislative action around these potent technologies.

Davis emphasizes the pivotal role of AI organizations in shaping conversations about regulations, citing OpenAI’s CEO testifying before Congress on the necessity and implications of AI regulation.

Davis expresses concern about the limited technological expertise of politicians and underscores the importance of industry professionals leading the way in fostering understanding and shaping policy.

He posits that security professionals, well-aware of the dangers posed by emerging technologies, must take a proactive role in these discussions to formulate pre-emptive measures against potential threats. Davis likens the transformative impact of AI to previous technological shifts and advocates for informed security measures to counter possible pitfalls.

The Paradox of Trustworthy Criminals

The conversation takes a deep dive into the enigmatic world of ransomware gangs and their unexpected reputation for reliability. Davis sheds light on the burgeoning organizational structures within the criminal underworld, where reputation reigns supreme.

Remarkably, companies now find themselves relying on the experiences of previous victims to gauge the trustworthiness of these criminal entities, creating a peculiar paradox where criminals are deemed dependable.

Contrary to the belief that ransomware is a mounting threat, Davis argues that it has persistently plagued the cybersecurity landscape. He points to the “No More Ransom” project, a collaborative effort aimed at combatting ransomware, as a potential solution to this enduring problem.

He underscores the imperative for victims to resist paying ransoms, as this only bolsters the ransomware operators’ business model.

Davis also delves into the importance of transparency and honesty when dealing with security breaches. He critiques attempts to obscure the details surrounding security incidents and urges companies to openly share their experiences, fostering collective learning and resilience within the industry.

He sheds light on the evolution of cyber insurance, noting its role in limiting liabilities and requiring evidence of protective measures.

The Evolution of Attack Surfaces and the Role of AI

Davis navigates the evolving terrain of attack surfaces and the pivotal role played by AI in this shifting landscape. He paints a vivid picture of algorithms being weaponized, advancing at a pace that often outstrips our capacity to detect and counteract them.

He emphasizes the pressing need for robust detection mechanisms, all the while highlighting the inherent challenges in distinguishing algorithm-generated content from human-created content.

Davis issues a stark warning about a future where viruses could evolve faster than our ability to define them, posing substantial challenges to established cybersecurity paradigms.

Nevertheless, he presents a balanced perspective, exploring the potential of harnessing AI for proactive defense mechanisms. He also shines a light on the ongoing race to employ AI for security, an arena where malevolent applications often precede benevolent ones.

In contemplating the inherent limitations of AI, Davis underscores the need to refine our approach to pattern recognition. In conclusion, he issues a resounding call to arms, urging us to fortify our defenses and continuously enhance our technologies, lest we allow malicious entities to perpetually outpace us.

AI Revolution: Paving for a Secure Future

In summary, Davis highlights AI’s potential in pattern recognition and its role in enhancing human capabilities. He emphasizes the need to strategically integrate AI into security measures, continually assessing risks.

Davis also discusses the changing perception of security in critical infrastructure, calling for updated regulations and resistance against ransomware attacks.

Davis underscores the importance of proactive collaboration, informed governance, and technology evolution in the AI-cybersecurity intersection. We must focus on ethical alignment, strong governance, and effective risk management. This discussion encourages stakeholders and regulators to shape a secure technological future collaboratively.

Share this:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • More
  • Email a link to a friend (Opens in new window) Email
  • Share on WhatsApp (Opens in new window) WhatsApp

Related

Tags: AI RegulationArtificial IntelligencePattern Recognitionsecurity
Previous Post

Cracking the Code of Online Safety: Cybersecurity Awareness Month 2023

Next Post

Generative AI is Here: Is Your Data Center Ready?

Next Post
Generative AI

Generative AI is Here: Is Your Data Center Ready?

Q1 2026 Threat Reports

❮ ❯
Cyble-Vision


Follow Us On Google News

Categories

  • Privacy Statement
  • Terms of Use
  • Write For Us

© 2026 The Cyber Express - Cybersecurity News and Magazine.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Magazine
  • Firewall Daily
  • Essentials
    • Regulations
    • Compliance
    • Governance
    • Policy Updates
  • Knowledge Hub
  • Features
    • Cyber Warfare
    • Espionage
    • Workforce
      • Learning & Development
  • Business
    • Startups
    • Mergers & Aquisitions
    • Partnerships
    • Appointments
    • Budgets
    • Research
      • Whitepapers
      • Sponsored Content
      • Market Reports
    • Interviews
      • Podcast
  • Events
    • Conference
    • Webinar
    • Endorsed Events
  • Advisory Board

© 2026 The Cyber Express - Cybersecurity News and Magazine.

-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00