India online safety rules are being strengthened as the government steps up measures to protect children and other users from harmful digital content, cyber risks and emerging threats linked to artificial intelligence. The government said its policies are aimed at ensuring an open, safe, trusted and accountable internet, with recent measures focusing on child safety, privacy protection, faster content removal and stronger platform responsibilities.
The Information Technology Act, 2000, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, form the core legal framework governing online safety and intermediary responsibilities in India. The government has also highlighted the Digital Personal Data Protection Act, 2023, and recent amendments to the IT Rules as part of its broader approach to digital safety.
India Online Safety Rules Tighten Platform Responsibilities
Under the IT Rules, intermediaries are required to observe due diligence and inform users that they must not host, display, upload, modify, publish, transmit, update or share content that is harmful to children or violates applicable laws.
Recent amendments require social media platforms and other intermediaries to remove unlawful content within three hours of receiving an order from a competent court or a reasoned intimation from the appropriate government or its agency.
The government has also outlined specific obligations related to content involving nudity, impersonation and other sensitive material. In cases involving certain complaints about content featuring full or partial nudity, exposed private areas or artificially morphed images, intermediaries must take reasonable and practicable measures to remove or disable access within two hours.
Government Targets Harmful Content and OTT Platforms
The government said it has taken action against online platforms and OTT services over unlawful and obscene content. In the last two years, 50 OTT platforms have been disabled for public access in India for displaying obscene content and violating provisions including Sections 67 and 67A of the IT Act, Section 294 of the Bharatiya Nyaya Sanhita and the Indecent Representation of Women (Prohibition) Act, 1986.
The government also said it has taken note of reports alleging the dissemination of advertisements linked to child sexual abuse material (CSAM) on social media platforms and sought a detailed report from the concerned intermediary. The National Commission for Protection of Child Rights has also issued notices to the concerned platforms.
India Strengthens AI-Generated Content Safeguards
The government has also expanded its regulatory focus to address risks associated with AI-generated content and synthetically generated information. Amendments to the IT Rules introduce requirements for clear labelling and traceable metadata for permissible AI-generated content, allowing users to identify synthetically generated material.
The framework also strengthens platform accountability and requires greater user awareness about the legal consequences of unlawful AI-generated content. The rules specifically cover harmful material including CSAM, non-consensual intimate imagery and impersonation.
Platforms are required to deploy reasonable and appropriate technical measures, including automated tools or other mechanisms, to prevent users from creating, modifying, publishing or sharing synthetically generated information that violates applicable laws.
Significant Social Media Intermediaries are also required to make reasonable efforts to deploy technical measures to proactively identify content depicting rape, child sexual abuse or conduct, as well as content identical to information previously removed.
Child Privacy and Digital Addiction Remain Key Concerns
The Digital Personal Data Protection Act, 2023, provides a framework for protecting children’s privacy online. It mandates parental consent for processing children’s personal data and prohibits practices considered detrimental to children’s well-being, including tracking, behavioural monitoring and targeted advertising directed at children.
The government has also highlighted digital addiction as a serious challenge affecting children and young people. The Economic Survey 2025-26 noted potential impacts on cognitive development, academic performance, workplace productivity, social connectedness and mental health, alongside risks linked to cyberbullying, compulsive gaming, social media and online gambling.
Cyber Awareness Reaches 11.37 Lakh Participants
Alongside regulatory measures, the government is expanding cyber awareness initiatives through the Information Security Education and Awareness project. So far, 6,650 awareness workshops have been conducted nationwide, reaching more than 11.37 lakh participants, including students, teachers, law enforcement officials, government personnel and members of the public.
The government has also highlighted digital safety initiatives in education. The PRAGYATA Guidelines provide a framework for safe online learning and responsible use of social media and electronic devices. CBSE has introduced digital etiquette and cybersecurity training initiatives, while NCERT has incorporated cyber safety into its curriculum.
The measures were outlined by Union Minister for Electronics and Information Technology Ashwini Vaishnaw in the Lok Sabha on July 22, 2026, as the government continues to strengthen its approach to c child protection and accountability across India’s digital ecosystem.
